Is Tenerife The Next Marbella ?

It is true that the Spanish do not holiday in their own country in the same way that most Euopeans do within Spain and the Canary Islands. For Spaniards, a trip away from home in their own country as a holiday is a trip to a friend or relative for a few days.

Even though the South East Coastal regions of Spain stay warm all year round, the Spanish don’t care for hanging out around the tourist resorts much like the Brits in general are not that eager to spend their main holidays hanging out along the East Coast of the UK.

However, as the economic downturn bites into the UK, Tenerife has noticed a large decrease in the number of Brits travelling to Tenerife for holidays in the last quarter of 2008 and all expectations are for this trend to stay the same for some time to come! Yet the number of Spanish holidaying in Tenerife is on the increase even though the Department of Tourist Investigation of the Tenerife Tourism Board announced that October was down by 6.9% on last year for total visitors to the Island. The ten months up to October had shown a 1.38% overall increase to 4,443,426 tourists in 2008.

The holiday firm behind the Nerja Apartments booking agency confirmed that travellers from the UK to Spain was still bouyant and that plans to open a new Tenerife Apartments agency would still be going ahead early 2009 whilst solidifying the Marbella Apartments position in the market place as they increase market share. They acknowledge the subtle change being experienced in customer mix and are developing multiple language options for their websites.

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